Designing clear, inclusive, and measurable product experiences.
I craft end-to-end journeys—from research and IA to high‑fidelity UI—shipped with measurable impact. I care about clarity, speed, and outcomes.
Selected work
A few case studies spanning B2B, fintech, and consumer. Each project shipped with measurable outcomes.
Payments app onboarding
Drop‑off −28%, KYC completion +41%.
Analytics dashboard
Decision time −36%, NPS +18.
E‑commerce checkout
Conversion +15% in 6 weeks.
Research synthesis toolkit
Cut analysis time by 40%.
Marketing site system
Time‑to‑publish −70%.
Healthcare portal
Task success +29% in study.
Process
Lean, collaborative, and outcome‑driven. I adapt depth to risk and timeline.
Discover
Stakeholder interviews, jobs‑to‑be‑done, competitive review, analytics scan.
Define
Problem framing, success metrics, hypotheses, risks, and guardrails.
Design
Flows, IA, wireframes, component systems, content strategy, accessibility.
Prototype
Mid/high‑fi prototypes, micro‑interactions, design tokens, handoff.
Test
Usability tests, accessibility checks, experiment design, iterate.
Deliver
Spec, QA support, rollout plan, success tracking, and learnings.
About
I'm Avery, a product designer focused on clarity and measurable impact. I've led cross‑functional projects for startups and enterprise—from discovery to polished UI—and I love turning ambiguity into momentum.
Specialties
Design systems, data‑heavy UX, onboarding, accessibility
Tools
Figma, FigJam, Notion, Linear, Miro
What partners say
Priya Shah
Head of Product
"We saw results in weeks. Clear thinking, crisp execution, and strong collaboration."
Devon Cole
Engineering Manager
"Designs were feasible and elegant. Handoff and specs were flawless."
Maya Lin
Design Director
"Avery brings systems thinking and empathy. Highly recommended."
Let's build something meaningful
Tell me about your goals and constraints. I'll respond within 48 hours.